A Non-parametric Mean Residual Life Estimator: An Example from Market Research

Kai Kopperschmidt and Ulrich Poetter

Abstract

The mean residual life (mrl) function dynamically describes the average time to an event, depending on the time since the previous event. It provides a forecast in parallel with the development of the underlying process. From a theoretical point of view, the mrl characterises the distribution of the process completely, but in contrast to other characterisations like the hazard rate, it has a direct interpretation in terms of average behaviour.
We use Kaplan--Meier integrals (weighted averages of residual times) to construct a nonparametric estimator of the mrl. We use results from Stute (1995) and Yang (1994) to describe the asymptotic behaviour of this estimator and derive an approximate variance formula.
We present a small simulation study and apply the estimator (and the variance formula) to data pertaining to purchase time behaviour from the Homescan PanelTM, A. C. Nielsen, Germany.